Our Services

Velovice is a UK-based sales and market entry agency for cycling and performance mobility brands. We support international brands looking to establish, grow or refine their presence in the UK market through focused, hands-on commercial representation.

We act as an extension of your team on the ground, combining sales execution with market insight, retailer relationships and long-term brand building.

Sales Representation & Account Management

We provide dedicated UK sales representation, managing relationships with independent bike shops, regional chains and key accounts. This includes opening new retail partners, maintaining existing accounts and ensuring consistent, professional communication between brand and retailer.

Our focus is on sustainable growth, correct product placement and building trust within the UK trade.

UK Market Entry & Brand Development

For brands entering the UK market, we offer structured support to ensure a controlled and effective launch. This includes positioning strategy, pricing alignment, channel selection and feedback on how products are perceived by UK retailers and consumers.

We help brands avoid costly missteps by aligning product, messaging and commercial expectations with local market realities.

Product Presentation, Demos & Trade Support

We actively support retailers through in-store product presentations, staff training and demo or test samples where appropriate. Clear product education is critical in the UK market, particularly for technical or premium products, and we ensure your range is presented with confidence and clarity.

Where required, we also support trade events, demo days and industry shows.

Retail Network Access & Relationship Building

Velovice has established relationships across the UK cycling retail landscape. We introduce brands to the right partners, not simply the largest ones, ensuring alignment with brand values, pricing strategy and long-term objectives.

We believe strong relationships outperform short-term volume.

Market Feedback & Commercial Insight

We provide honest, ongoing feedback from the UK market, covering product performance, pricing sensitivity, competitor activity and retailer sentiment. This insight helps brands refine ranges, improve future product development and make informed commercial decisions.

Flexible Commercial Models

We typically operate on a retainer plus commission basis, structured to align incentives and reduce upfront risk for brands. Models are tailored depending on market maturity, product category and growth objectives.