Who we are

Velovice is a UK-based sales and market entry agency with a global outlook, supporting international cycling brands looking to establish and grow their presence in the UK market. Founded by industry professionals with deep roots in cycling, we specialise in representing high-quality, reliable products from leading manufacturers across Asia and Europe.

We are not a traditional distributor or bike shop. Velovice acts as a dedicated local partner, connecting brands with the right retail networks, managing relationships and providing clear market insight. Our role is to remove friction between innovative global manufacturers and the UK trade, ensuring products are positioned correctly and supported long term.

With a focus on transparency, quality and sustainable growth, we work closely with our brand partners to build credibility, trust and lasting commercial success in the UK cycling market.