At Velovice, we are passionate about cycling and believe that great gear should be accessible and easy to find. We are building a curated online platform dedicated to bringing high-quality, innovative cycling products from trusted Asian and European manufacturers directly to riders in the UK.

Whether you are a weekend warrior, daily commuter or part of a local club, you will soon be able to explore exclusive components, accessories, apparel and more, all selected for performance, value and style.

We are here to empower cyclists, support the community and offer smarter choices.
This is cycling without compromise. This is Velovice.

A Sales Agency that puts your Brand first

Independent, Experienced, Connected

At Velovice, we do not just move boxes, we build lasting partnerships. Acting as a sales agent, we represent cycling brands in the UK and Ireland with focus, transparency, and expertise. Our goal is simple: to create real growth for the brands we represent while giving retailers the confidence of working with a local partner who understands the market.

Why Choose a Sales Agent?

Working with a sales agent offers a flexible and cost-effective alternative to traditional distribution. Instead of taking on the financial risk of warehousing and stock, brands can tap into our network, knowledge, and sales experience.

For brands, this means:

  • Immediate access to the UK retail network without the overheads of a full subsidiary

  • A motivated, commission-based partner who only succeeds when you succeed

  • Market feedback, pricing strategy, and brand positioning tailored to local conditions

For dealers, this means:

  • A direct line to exciting new products

  • Competitive pricing, often with factory direct supply models

  • Ongoing support from Velovice for orders, marketing, and warranty processes

What We Offer

  • Market Entry Strategy: We introduce your brand to the right retailers, events, and media

  • Retailer Network: Access to our established relationships with UK independent bike shops, chains, and online retailers

  • Sales Management: Regular outreach, appointments, and order handling

  • Brand Representation: Presence at UK trade shows, demo events, and industry gatherings

  • After Sales Support: Liaising with dealers on warranty and service processes

Our Approach

We represent brands with authenticity, choosing those we believe add real value to the cycling community. By working on a commission-based model, our interests are fully aligned with yours: growth, visibility, and long-term relationships.

Ready to Grow in the UK?

If you are a cycling brand looking for a trusted sales partner in the UK and Ireland, Velovice is here to help.
Let’s start the conversation.